August 15, 2023

Elms College names new vice president of enrollment management and marketing

REGIONAL
Staff report

Lukman Arsalan (iObserve photo/courtesy of Elms College)

CHICOPEE – The College of Our Lady of the Elms has named Lukman Arsalan as its new vice president of enrollment management and marketing, effective Aug. 14. 

“I am thrilled that Lukman has accepted the position to be Elms College’s new vice president of enrollment management and marketing,” said Elms College president, Harry E. Dumay. “His diverse expertise in enrollment, recruitment, financial aid, and marketing strategy are valuable assets that will help us attract highly talented students.”

In this vice presidential role, Arsalan will become a member of the president’s cabinet.

Arsalan joined Elms College following his most recent appointment as the dean of admissions and financial aid at King’s Academy in Madaba, Jordan. Prior to that, he served as dean of admission at Franklin and Marshall College in Pennsylvania and director of global enrollment and student success at Trinity College in Hartford, Conn. 

Arsalan brings a wealth of experience in higher education to this leadership role at Elms and will lead the college’s strategic efforts to attract outstanding students from Massachusetts, New England, and beyond.

At King’s Academy, Arsalan achieved record-breaking application numbers and successfully launched a national campaign to attract highly talented students. During his tenure at Trinity College, he built a reputation for his dedication to providing a student success ecosystem, while significantly increasing the college’s international applications, net revenue, and global brand recognition.

Arsalan is passionate about education and access. “While the challenges in higher education are daunting, they excite and energize me. I am thrilled to be joining the dedicated Elms community and (to) help the college face these headwinds boldly, ensuring we meet our strategic enrollment goals,” said Arsalan.